OUR WORK

Creative Culturati

A brand with two audiences, one that buys and one that consumes ... who do you talk to? We went into deep 1-on-1 conversations to learn the cultural dynamics of how the product is used. We helped PepsiCo shift messaging campaigns from the family consuming audience to the female hero who saves the social event. Talk to the right audience and boost brand growth!

Strategy Crafting

How do you turn around a dying brand? Our client was dying after 40+ years in business. The client has lost it's strong positioning with increased competition and off-mark marketing.We designed a hybrid approach to find the true source of audience apathy. We did brand equity/positioning quant and married that knowledge with deep metaphor exploration. We shifted the brand into new positioning space with key brand equity metrics and overhauled their messaging tone to match their audience.

Innovation Architecture

How do you innovate building materials? The brand wanted to differentiate itself and set themselves apart as innovation leaders within the industry. With cultural ethnography we explored the subject of sound and the impact on home. Sound was a big trigger for home owners, they want to keep good sound in and reduce bad sounds. Through design thinking, we guided the team to create a patented dry wall that delivers exactly what homeowners needed. Find the hidden need and set your brand apart!